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Shoes Configurator App
UI/UX
Project Overview
The AP Shoes customization app is a sleek, interactive platform that allows users to design their own handcrafted footwear with ease. Through a user-friendly configurator, customers can personalize every detail of their shoes—from materials and colors to stitching, soles, and even custom engravings. The real-time 3D preview provides a dynamic view of each modification, giving users full creative control and a clear vision of their final product. Whether you're crafting something classic or bold, the app makes the design process intuitive and enjoyable, blending craftsmanship with modern tech to deliver a truly custom experience.
The problem
In a highly competitive online retail space, users seeking customized footwear often face clunky, unintuitive design tools that hinder creativity and lead to frustration. AP Shoes needed a seamless, engaging customization experience that could reflect the premium quality of their handcrafted products while catering to users with varying levels of design expertise.
Responsibilities
As the UI/UX designer, my responsibilities included:
- Wireframing & Prototyping: Created low- and high-fidelity prototypes using Figma, iteratively testing and refining the interface.
- User Flows Structured the customization journey to feel natural and engaging, reducing friction.
- Visual Design (UI) Developed a sleek, modern interface that reflected the brand’s high-end, artisanal identity.
- Interaction Design & Prototyping: Designed and built interactive prototypes that demonstrated animations, transitions, and feature behavior to bring the customization process to life.
- Developer Collaboration: Worked closely with front-end developers to ensure the app functioned exactly as designed.
The goal
The goal of this project was to design a responsive, user-friendly customization app that empowers customers to create their own unique pair of shoes. The experience had to be visually compelling, intuitive to navigate, and flexible enough to support a wide range of customization options—while ensuring that the product rendering remained accurate and high-quality in real time.
The design process
Wireframing: Created low-fidelity wireframes to map out the user flow and interface structure. Prototyping: Developed interactive prototypes to test the usability of the 3D configurator.
Visual Design
At this stage, I focused on crafting a clean, modern visual design that elevates usability while reflecting AP Shoes’ commitment to premium, handcrafted customization. A minimalist layout with generous white space keeps the interface uncluttered and elegant. Carefully chosen typography and intuitive, touch-friendly icons ensure clarity and accessibility across devices—delivering a seamless, enjoyable design experience for both casual shoppers and style-savvy customers.
